Welcome to the very first episode of The Fintech Marketing Podcast where your host Eric Fulwiler is on a mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
We kick off with Monzo Bank, one of the leading brands in fintech both in the UK and worldwide.
Tristan Thomas, VP of Marketing at Monzo Bank tells Eric all about the importance of organic growth when they were first starting out; and how that evolved into a whole growth engine fuelled by word of mouth and an active community that still fuels them today; even as they expand into the US and have over 4 million customers.
Tristan tells Eric what worked for Monzo, what didn’t go so well and what the future holds for Monzo and their marketing plans in 2020, as well as what his sources of inspiration are as a financial services marketer.
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