Fintech Marketing Podcast by 11:FS

Marketing insights from the brightest minds in fintech.

About the show

We want to talk to the people making the decisions in top Financial Services and fintech brands.
What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt?
Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.

Fintech Marketing Podcast by 11:FS on social media

Episodes

  • 13. Varo Bank - Staying curious ft. Carolyn Feinstein

    August 17th, 2021  |  Season 2  |  41 mins 46 secs

    All good things must come to an end -Welcome to the final episode of the second season of Fintech Marketing Podcast! Eric Fulwiler is joined by Carolyn Feinstein, CMO at Varo Bank - to discuss all things marketing - including a deep dive into her incredible ways of working, the importance of diversity, how important it is to listen to your customer, and much much more!

  • 12. Société Générale - Trust is key ft. Noémie Ellezam

    August 10th, 2021  |  Season 2  |  36 mins 45 secs

    In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale - to discuss all things marketing - including a deep dive into her incredible ways of working, the importance of diversity, how important it is to listen to your customer, and much much more on today's episode!

  • 11. Roundtable - B2B is the new B2C

    August 3rd, 2021  |  Season 2  |  40 mins 50 secs

    In the fifth and final roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how B2B marketing in fintech and financial services. From making your B2B marketing human, to attribution and team structure, Mariette is joined by a great panel of guests from Autobooks, Barclaycard and Checkout.com to help unpack all of this and much much more!

  • 10. Visa - Led by purpose ft. Adrian Farina

    July 27th, 2021  |  Season 2  |  37 mins 49 secs

    In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Adrian Farina, Europe CMO at Visa - to discuss all things marketing - including a deep dive into his impressive experiences, the importance of empathy, how to connect with your audiences, and much much more on today's episode!

  • 9. Crypto.com - Value is what you make of it ft. Steven Kalifowitz

    July 20th, 2021  |  Season 2  |  34 mins 41 secs

    In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Steven Kalifowitz, CMO at Crypto.com - to discuss all things marketing - his incredible journey and transition from producer to CMO, what keeps his curiosity and hunger for knowledge growing, and his own personal philosophies. All of this and much much more on today's episode!

  • 8. Roundtable - How do fintechs use performance marketing for growth?

    July 13th, 2021  |  Season 2  |  40 mins

    In the fourth roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how fintechs use performance marketing for growth. Mariette is joined by a great panel of guests to help unpack this and dive a bit deeper into- wide array of tools and tactics, and every company will have its own flavour, from SEO, to PPC, to paid social, to affiliates. Some call it growth marketing, paid marketing, even (sadly) digital marketing.

  • 7. The Financial Brand - The speed of change ft. Jim Marous

    July 6th, 2021  |  Season 2  |  40 mins 34 secs

    In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Jim Marous, Co-publisher, The Financial Brand - to discuss all things marketing - the speed of change in this industry, how to keep up with it, and how to stay on top.

  • 6. Roundtable - Moving from startup to scaleup marketing

    June 29th, 2021  |  Season 2  |  37 mins 11 secs

    In the third roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at moving from startup to scaleup marketing. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into- how to evolve your brand story as you grow, the best shape for your marketing team, using processes to speed you up, as you grow, and much much more.

  • 5. First Direct: Understanding your brand ft. Chris Pitt

    June 22nd, 2021  |  Season 2  |  33 mins 42 secs

    In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Chris Pitt, CEO at First Direct - to discuss all things marketing - what makes it good, what makes it bad, and what every marketer needs to know to keep levelling up.

  • 4. Roundtable - What does it really take to build a finance brand?

    June 15th, 2021  |  Season 2  |  39 mins 55 secs

    In the second roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what it really takes to build a finance brand. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into trust - the core to brands in financial services, how to maintain your customer connection and your brand identity through a rebrand, building an impactful but lean brand, and much much more.

  • 3. Citi: Working for the customer is critical ft. Carla Zakhem-Hassan

    June 8th, 2021  |  Season 2  |  33 mins 13 secs

    In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Carla Zakhem-Hassan, CMO at Citi - to discuss all things marketing, and find out what inspires and motivates her.

  • 2. Roundtable - What does good content marketing look like?

    June 1st, 2021  |  Season 2  |  38 mins 52 secs

    In the first roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what good content marketing looks like. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper in the quality, quantity, and growing trends.

  • 1. Marketing never stops. Ft.  David Wheldon

    May 25th, 2021  |  Season 2  |  36 mins 51 secs

    For the season 2 première of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by David Wheldon - WFA President Emeritus and Former CMO at RBS - to discuss all things marketing, and find out what makes him tick.

  • Season 2 Preview

    May 17th, 2021  |  Season 2  |  4 mins 25 secs

    Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa.